Tanners Wines Shopify Plus migration
Comprehensive WCAG 2.1 AA audit and remediation roadmap for a Shopify Plus store.
Hi, I'm Ben
Senior UX leader and Ecommerce specialist. Designing and delivering high-performing digital products for brands that matter.
Case Studies
Checkout Optimisation for Multi-Brand Retailer
Reduced cart abandonment by 23% through systematic checkout discovery and conversion optimisation.
Product Discovery for B2B SaaS Startup
End-to-end discovery and design system for a pre-launch B2B platform targeting enterprise customers.
Design System for Multi-Store Shopify Network
Created a shared design system enabling consistent UX across three distinct Shopify brands while preserving brand identity.
Mobile-First Redesign for Homeware Brand
Mobile-first redesign that increased mobile conversion by 34% and improved Core Web Vitals.
Product Discovery for B2B Marketplace
Redesigned search and discovery for a 50,000+ SKU B2B marketplace, improving findability and conversion.
About
Senior UX leader and Ecommerce specialist with 15+ years' experience designing and delivering high-performing digital products. Founder of Thought and Mortar, a Shopify-focused digital agency, leading UX strategy, discovery, and optimisation for startups through to multi-million-pound retail brands.
Combines hands-on design expertise with strong technical literacy and commercial awareness to create scalable, accessible, and data-driven user experiences.
Experience
- UX Director & Founder Thought & Mortar – Shopify & Shopify Plus Ecommerce Agency March 2016 – March 2026
- Freelance UX Designer & Developer benwellby.com February 2013 – March 2016
- Lead Creative Developer Modular Digital April 2012 – February 2013
- Web Designer – Website Redesign Lead City of Bristol College 2011 – April 2012
- Web & Graphic Designer Harley Marketing Communications 2008 – 2010
Education
- Foundation Degree – Graphic Design & Multimedia City of Bristol College 2006 – 2008
- Harley Marketing Communications Industry Award Winner of final-year industry brief competition, leading directly to employment with the agency. 2008
Contact
I'd love to hear from you. Get in touch via email or connect on LinkedIn.